ACUITY Partners with Identity Theft 911 to Add Resolution Service to Identity Fraud Expense Coverage

June 19, 2007 — SHEBOYGAN, WI

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ACUITY announced today a partnership with Identity Theft 911®, America’s leading provider of identity theft education and resolution services, to offer identity theft resolution as part of its Identity Fraud Expense Coverage endorsement.

ACUITY’s Identity Fraud Expense Coverage endorsement reimburses expenses associated with becoming an identity theft victim.  The endorsement is available to ACUITY Homeowner and “Road and Residence” policyholders.

“With the increased sophistication of identity thieves, customers cannot ignore the possibility of being victimized by identity theft,” said Lisa Lillesand, Area Manager, Personal Lines Marketing for ACUITY.  “We want to make sure we serve the best interests of our policyholders, and adding Identity Theft 911’s service does exactly that.”

“For several years, our agents have seen the value of selling identity fraud expense coverage.  Partnering with Identity Theft 911 will substantially strengthen our product,” said Ed Felchner, VP Marketing and Personal Lines for ACUITY.  “The best news for our customers is that there will be no additional cost for the identity theft resolution services.”

Any eligible ACUITY policyholder who becomes a victim of identity theft will receive access to the Identity Theft 911 fraud specialists.  The company's resolution service is designed to reduce the time, stress, and financial impact suffered by identity theft victims, and to simplify the process for all involved.

“ACUITY excels at serving our policyholders, so we spent months researching the best way to offer identity theft resolution services,” said Bob Hertel, Director, Product Development for Personal Lines.  “It became clear to us that Identity Theft 911 would provide the prompt, personal service ACUITY expects.”

“Our discussions with the people at ACUITY made it crystal clear that they’re serious about protecting their policyholders,” said Steve Christenson, President of Identity Theft 911.  “Fast, effective one-on-one identity theft resolution is indispensable in putting identity theft victims back in control of their lives as quickly as possible.  We’re proud to partner with ACUITY to provide that essential service to their people in their moment of need.”

Identity Theft 911 Resolution Service

If an eligible policyholder becomes a victim of identity theft, an Identity Theft 911 expert personal advocate will guide and assist them through the entire process of restoring their credit and identity.  Identity Theft 911’s identity theft resolution service includes:

  • Unlimited one-on-one access to an expert personal advocate
  • Fraud alerts placed with all three credit bureaus
  • Step-by-step review of credit reports from all three bureaus
  • Assistance preparing the Fraud Victim Affidavit and all other needed documents
  • Assistance notifying all relevant businesses, agencies and institutions
  • Assistance replacing checks, credit cards and debit cards
  • A full year of credit monitoring and fraud monitoring
  • A full year of active follow-up after resolution
  • All services also apply to immediate family members

All policyholders also have access to Identity Theft 911’s proactive educational material, found at www.identitytheft911.org

About Identity Theft 911

Identity Theft 911 LLC is the recognized industry leader providing identity theft-related victim resolution and proactive information platforms to Fortune 500 companies, including America’s most prestigious insurance companies and corporate benefits providers, as well as to a wide spectrum of financial institutions, colleges and universities. Identity Theft 911's services are provided by over 250 institutions to nearly 10 million households.  For more information, please visit www.identitytheft911.com.

About ACUITY

ACUITY, headquartered in Sheboygan, Wisconsin, is a regional property and casualty insurer that operates in sixteen states, writes over $800 million in premiums through 750 independent agencies, and manages over $2 billion in assets. The only company in the nation to be named three consecutive years to the Great Place to Work Institute's top five mid-sized companies, ACUITY employs 850 people.  For more information, please visit www.acuity.com
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